Albanian consumer’s perception towards animal welfare

KASTRIOT BELEGU*, PЁLLUMB ZALLA, MAJLINDA BELEGU, DRITAN LAçI, ENKELEDA OZUNI, EGON ANDONI

Agricultural University of Tirana, ALBANIA

* corresponding author email: kastriot.belegu@ubt.edu.al;

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Abstract

This study is the result of subsequent of previous survey conducted by the author regarding animal welfare during transportation and destined for meat consumption or to be breed for milk. The strategy of European Union for Animal Protection and Welfare 2012-2015 focusing on animal’s breed for economic purposes aims to increase or guarantee animal welfare during breeding, transportation and to the butchery. Thus, its purpose is to guarantee the welfare of agricultural and domestic animals, whose final destination is the consumption of their meat in all chains until they get to the ultimate consumer. The purpose of this study is to assess the level of  knowledge that consumers have in relation to animal welfare as well as their perception on the current situation of animal welfare in Albania. At the same time, the results of this survey will also serve as indicators to give its contribution to the strategy for increasing consumer’s level of awareness on animal welfare and the impact of animal welfare on human life.The process of interviweing was realised with 166 occasional people belonging to different ages, different educational levels who are rezidents in different areas of Albania, so that the survey can be as representative as possible.Based on the analyses of the responses given by the interviewed results that the Albanian consumer is partially informed and the rest of them uninformed. What is worth mentioning here is the fact that mostly of the interviewed are really concerned about animal welfare during breeding, transportation and butchery’s conditions.

Keywords: Animal welfare, consumer health, animal health, stress of transport, transport of animal

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